MY SOCIAL MEDIA CAMPAIGNS
BUNZ COMMUNITY
Social Media Project
Group Member: Menard, MacMinn, Tria, Coutinho Vieria, Huy-Duc Nguyen
Objectives: Promote Bunz as a sustainable and convenient alternative for overconsumption, increase the popularity of Bunz in Canada (Toronto, Montreal and Vancouver), and drive BTZ transactions.
Result: Create 1 social media campaign proposal, 1 social media presence, SWOT analysis, target audience analysis, 3 owned content pieces (1 video, 2 blog posts), 16 paid, earned, owned or shared posts and mockups (5 for Facebook, 3 for SnapChat, 5 for Instagram, 3 for Twitter), social media calendar for 6 months, KPIs.
CALEDON BUSINESS INNOVATION ZONE
Social Media Project
Group Member: Richelle Kingsland, Gabriel DeMesa, Ayub Buralle, Huy-Duc Nguyen
Objectives: Create a campaign to bring new clients to the Caledon Business Innovation Zone (CBIZ) to start and grow more local businesses in the Town of Caledon. Along with growing the number of clients, our objectives are to create top of mind awareness of CBIZ for entrepreneurs and businesses, connect and build partnerships with entrepreneurs and businesses as well as various partners in academic and government, and to raise the awareness of the services offered by CBIZ to their clients.
Result: Create 1 social media proposal, social media audit, social media calendar for 1 year divided into 4 quarters, 3 blog posts, Google Ad Words suggestions, 1-year content posts for Instagram, Facebook, and LinkedIn.
ENGINEER WITHOUT BORDERS
Volunteer as Social Media Fundraising
Group member: Damilola Akinpelu, Ayaka, Huy-Duc Nguyen
Objectives: Create and organize a social media fundraising campaign on Twitter, Instagram, and LinkedIn as well as achieve ticket sells goals.
ENDOSCOPY CAMPAIGN
Social Media Campaign
Group Member: Cameron, Hailey, Huy-Duc Nguyen, Michelle, Shalaina
Objectives: Rebrand the Thirty-Third International Course on Therapeutic Endoscopy in order to make it more accessible, and effective to its audience through online interactivity.
Result: Create 1 content strategy proposal, 3 user personas, 1 WordPress website, 4 owned content pieces (1 video, 2 blog posts, 1 email), 12 paid and organic social media posts.
TRIVAGO
Copywriting
Group Member: Alexa, Cameron, Danica, Duc, Hailey, Kiranvir, and Michelle
Objectives: Rebrand Trivago
Result: Create 15 pieces of Ads and Visuals for Instagram, Facebook, and Pinterest, 1 magazine layout, 1 media advisory and press release, 5 written contents,
LUCKY CHARMS
Research for Advertising
Group Member: Chenhao, Fanfei, Huy-Duc Nguyen
Objectives: Create a plan for Lucky Charms cereal brand and then conduct a market research derive insights from it.
Result: Create pieces of research: Secondary Research, Observational Qualitative Research, and Survey Research.
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